Quintessentially British luxury label DAKS was founded by Simeon Simpson in 1894 on London's 'Petticoat Lane' aka the city's garment district located on Middlesex Street. One of the select few houses to hold all three Royal Warrants as outfitters to HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales, the heritage label is credited with creating the first self-supporting trousers in 1934 and the signature DAKS waistband along with it.