Both Antti Laitinen and Jarkko Kallio had the same goal: to update the old traditions of menswear into something fresh, exciting and rich with quality. With each of them possessing over twenty years of experience in the textile and clothing industries, they formed ‘Frenn’ in 2013, a contemporary menswear label based in Helsinki. Using only European, ecologically sourced premium materials, the label combines durability, comfort and freedom with clever detailing, placing the customer’s needs at the forefront of the design process. Laitinen and Kallio have used their innovative creativity to create menswear suitable for both work and play, matching premium cloth and sophisticated silhouettes with Scandinavian simplicity.