The rake

The modern voice of classic elegance

Naked Clothing

Naked Clothing believes that casual shirting requires the same artisanal craftsmanship and attention to detail as anything formal. The brand was founded in 1995 by Filippo Matera, who set out to create stone-washed shirting, but using superior materials to any on the market. Matera also began stone-washing other materials, including jersey, piquet and denim, testing the processes and developing more luxurious final products. Crafted in Andria and Minervino Murge and treated in Marche, Naked Clothing's shirts show that casual clothing can still be effortlessly sartorial.