True Tribe

Wild at heart' is the moniker of this French swimwear brand - though that sentiment could be equally well applied to the brand's founder, Alexandre Sundberg. In fact, the brand was born out of his desire to explore a more rugged form of existence; the sort of lifestyle led by his Viking ancestors in Scandinavia. Alexandre’s brand offers beautifully made shorts and travel accessories with a ‘bare minimum’ approach; everything the intrepid explorer could wish for to reconnect to his wilder nature.