‘In the future, everyone will blame the eighties for all societal ills,’ said Peter York, the author and cultural commentator. Are the 1980s fair game? Was the decade of power suits and voodoo economics a gaudy omen or wilful anachronism? Stuart Husband backcombs his hair, fishes out a designer label, and takes a trip down memory lane…

It was when I was whisked past the queue at Area, one warm but windy Manhattan night in 1985, that I finally understood how much louder and larger the eighties were than the preceding decades. I was on a journalistic assignment with the group ABC — who by then had ditched their early eighties pomp in favour of an edgier and far less successful iteration as a garish, LinnDrum-tastic disco troupe, complete with cartoon avatars — and our cachet (and accents) meant we were spared the line, not to mention the daunting $15 entrance fee, and granted V.I.P. entrance to a place that, as The New York Times columnist Frank Bruni wrote, “was less a dance club than a sanctum; to get inside was to be baptised, consecrated, canonised”. Area, along with other nightlife meccas like Paradise Garage, Danceteria and the Limelight, epitomised the new energy of New York, a city that had hauled itself back from the brink of bankruptcy at the start of the decade and was now partying hard, fuelled by stimulants both established and novel (cocaine was everywhere, ecstasy was just making its arms-aloft presence felt), but also by new money. Various Big Bangs set the eighties pace — there was the deregulation of the City of London in 1986, driven by Margaret Thatcher, which produced a free-for-all as brokers, jobbers and the City’s traditional merchant banks merged and/or were acquired by much bigger U.S., European and Japanese banks (and which created the bonus culture, along with an estimated 1,500 millionaires), while in the U.S. there was Reaganomics, President Reagan’s heady cocktail of laissez-faire economics and whopping corporate tax cuts. “There’s a Big Bang in the City/We’re all on the make,” as Pet Shop Boys put it in their paean to the new rapaciousness, 1988’s Shopping. And there, in the heart of Area, momentarily distracted from the star-spotting as I passed various roped-off banquettes — was that Madonna? (no); was that Andy Warhol? (yes) — I was pulled up by an all-too-apposite symbol of eighties excess: the club’s most notorious flourish, a massive tank full of dwarf sharks,  casting their predatory eyes on the fun and frolics occurring in the establishment’s sepulchral corners. But there was another eighties explosion that proved crucial to the fostering of the decade’s self-image: that of the media. With the launch of The Face, published by Nick Logan in 1980, and the resurrection of Vanity Fair three years later, the term ‘style magazine’ came into parlance, and the hedonistic, entrepreneurial generation that came to define the eighties — in music, fashion, art, finance, architecture, design, just madly posing, whatever — was exhaustively documented and celebrated.  I played my own, minuscule, part in this, joining a music magazine fresh out of college (actually, not even finishing college; jobs were thick on the ground and light on the entrance requirements in those days), and covering the rise of a bunch of disparate pop stars, from Marc Almond to Boy George and Bananarama, all of whom seemed alternately thrilled and bewildered to be raking it in and to be asked — by the newly minted glossy pop weeklies, or the hastily assembled features teams on the tabloids and broadsheets — what their favourite colour was or who their best-ever snog had been with. Expense accounts ballooned, junkets mushroomed — I’d been put up in the Chelsea Hotel on the ABC trip, the romance of which was only slightly soured by the fact that I spent each night perched on a stool wielding a baseball bat, as hundreds of prodigious cockroaches scuttled out of the hole in the shower stall — and restaurants, clubs and cocktail bars started springing up to cater to this new elite. “The eighties gets rather a bad rap today — you know, all backcombed hair and ‘mobile’ phones the size of wheelie-bins,”  says the tailor and designer Timothy Everest, who started the decade working for Tommy Nutter, and ended it with the launch of his own atelier (he now heads up MbE, a line of bespoke casual pieces including Harringtons and chore jackets). “But I remember Tommy saying that it was the first time since the sixties that people had that real gung-ho spirit; they really felt they could do anything. Something was happening every night,  and if it wasn’t, you went out and did it yourself. It was really exciting.” “It was suddenly like we’d come out of the darkness of 1970s punk to vibrant designer noise and images,” the P.R. guru Lynne Franks — inspiration for Jennifer Saunders’s Eddie in Absolutely Fabulous — reminisced to The Independent. “It was all about ‘designer’ with a big D: Designer labels, Designer drinks, Designer architecture, Designer causes, even Designer spirituality.”
Linda Evangelista and friend (Photo by The LIFE Picture Collection/Getty Images)
Keith Haring in his studio in New York City. (Photo by Paulo Fridman/Corbis via Getty Images)
Boy George and Janet Jackson, 1986 (Photo by Andre Csillag/REX/Shutterstock (715154fm)
Richard Gere in American Gigolo, 1980
Donatella Versace with Linda Evangelista (right)(Photo by The LIFE Picture Collection/Getty Images)
Andy Warhol and Tina Turner 1981 Photo By Adam Scull/PHOTOlink/MediaPunch
(Photo by The LIFE Picture Collection/Getty Images)
Ivan Boesky arriving at court (Photo via Getty)
Brooke Shields, 1986 (Photo by Adam Scull/photolink/mediapunch/REX/Shutterstock (9911978a)
Tom Wolfe at home in New York, 1988. (Photo by Yann Gamblin/Paris Match via Getty Images)
“In New York and London at that time, people were having it all,” the social commentator Peter York mused to the same paper. “They were modern and monied. I mean, if you had a social conscience you would know that not everyone was refurbishing lofts in SoHo or Clerkenwell, but all this lovely shiny new money seemed extraordinary. When you saw a London Docklands apartment, or a duplex in TriBeCa, you thought, ‘Bloody hell! I want to chuck in my house and have one of these!’ And the thing was, everyone — the young brokers, the new pop stars, the artists, even the authors — thought they could.” The eighties ushered in a new meritocracy — at least in the sense that the right look or the appropriate level of fame/infamy mattered more to the scene’s gatekeepers than your family tree or whether you’d had to buy your own furniture . The new obsessions were wealth, celebrity, and the rituals and foibles of those who’d achieved either, or, preferably, both (including a certain brash real-estate mogul; Trump Tower revelled in its on-trend dictator-chic, gold-panelled splendour when it opened on Fifth Avenue in 1983). Certain places became what Frank Bruni calls “temples of the time: they attracted an improbable, irresistible nexus of tribes — bankers and sculptors, models and socialite housewives, power publicists and literary brats — that hadn’t always played together before.” As well as the clubs, chief among the Manhattan hotspots was The Odeon, which opened in late 1980 on West Broadway, pulling uptown denizens to what was then the TriBeCa wild frontier (if they could persuade a cabbie to venture so far into here-be-dragons territory). On any given night in the early eighties, says Bruni, “glamour and grit would sit cheek by jowl” — Jean-Michel Basquiat holding court at a booth with Keith Haring, Saturday Night Live cast members, young Wall Street bulls, Brooke Shields comparing bouffants with David Bowie, Calvin Klein gossiping with Julian Schnabel, author Tama Janowitz taking notes with the inevitable Warhol, and her fellow literary brat-packers Bret Easton Ellis and Jay McInerney hitting the cocktails. The latter was so enamoured of The Odeon that he put its art deco neon sign on the cover of his 1984 debut novel, Bright Lights, Big City, which, Bruni wrote, was “greeted less as fiction than as a distillation of the zeitgeist in all its greedy, seedy glory”. The novel’s protagonists, like those of The Odeon, might order steak frites, but it would barely be touched as they mingled or took frequent trips downstairs to “the best place to do blow or get laid in Manhattan”, as one regular recalled of the establishment’s reassuringly remote bathroom. McInerney, wrote Bruni, “relished being naughty but yearned to be rich; those desires were hardly irreconcilable in a city that simultaneously embraced the materialism of the Reagan era and rejected its moralism, where stretch limos deposited partygoers in unseemly neighbourhoods and yuppies ran rampant while ‘Die Yuppie Scum’ graffiti spread.” The rising Chelsea department store Barneys also became a cool hangout, thanks largely to the buzz created by Simon Doonan, who became its display director in the mid eighties (he’s now creative ambassador-at-large). Doonan had begun his career designing windows for Tommy Nutter on Savile Row — his rats in chokers, scavenging among upturned dustbins, are still recalled with a theatrical shudder by the august avenue’s old guard — and he now played impresario at events like 1986’s Levi Jean Jacket Auction. “Iman, Fran Lebowitz, Debbie Harry, Cornelia Guest, and 80 more celebrities and models teetered down the Andrée Putman-designed staircase in jackets customised by the major artists and designers of the moment, including Basquiat, Armani, Cutrone, YSL, Warhol, Alaïa, Rauschenberg, Valentino, and Haring,” Doonan recalled in his memoir Confessions of a Window Dresser. “The highlights for me were Madonna modelling the jacket created by her Aids-afflicted artist friend Martin Burgoyne and, on a lighter note, an exuberant John Galliano being thrown out by security guards after he yanked off B-52 Kate Pierson’s giant red bubble wig while she was modelling Karl Lagerfeld’s jacket.”
President Ronald Reagan points to reporter who gets the next question during a press conference President Ronald Reagan, Whitehouse, Washington DC, USA - 22 May 1984, (Photo by Mark Reinstein/REX/Shutterstock (9142195a)
Doonan wanted to break down the dividing line between uptown and downtown with such spectacles. “The line was much more pronounced than it is now,” he recalled, “but the eighties were when the cracks started to appear.” The decade saw other fault lines appear that were ripe for exploitation. “People who had once merely gone into professions now started seeing themselves as brands, and took advantage of this fantastic amount of new media with its jaws agape, which demanded constant feeding,” says Peter York. The prefix super- had yet to be systematically applied to chefs or models, but the groundwork was being laid. In London, Marco Pierre White lured the beau monde to the far-flung environs of Wandsworth Common and Harvey’s restaurant, where they savoured his legendary nougat glacé and his wild-haired, cleaver-swinging persona, trademarked on the cover of his debut 1990 book, White Heat, and emulated by celebrity pretenders ever since. Inevitably for a decade that was so much about surface and gesture, models became as feted as pop stars and actresses, with every one of their gnomic utterances captured and strategic alliances analysed. Elle ‘The Body’ Macpherson married Gilles Bensimon, photographer and creative director of Elle, in 1986, a year after he’d shot a famous cover of her with zinc slathered across her nose (they were divorced before the decade was through). Linda Evangelista married Elite Models executive Gerald Marie in 1987, a year before she cropped her hair and rendered backcombing redundant at a single stroke, and two years before she became the face of Versace. Paulina Porizkova, anointed “the model of the eighties” by Photo magazine, married Ric Ocasek of The Cars in 1989. Carla Bruni became the face of Guess jeans in 1988 (Claudia Schiffer would succeed her), and started dating Eric Clapton the following year. Naomi Campbell was the first black model to appear on the cover of French Vogue, in 1988 — a year after being romantically linked with Mike Tyson. Cindy Crawford began hosting MTV’s House of Style in 1989; her Revlon contract — and marriage to Richard Gere — would come two years later. The nascent supermodels (the term would eventually stick in the early nineties, when Helena Christensen and Christy Turlington joined the gang) provided a welcome shot of old-school Hollywood glamour at a time when Hollywood itself was going through a somewhat frowzy phase, and there was a steely quality to their inexorable rise that chimed with the decade’s preoccupations, exemplified by Evangelista’s famous quote that she didn’t deign to get out of bed for less than $10,000 a day, but also in Campbell’s opining that “I make a lot of money and I’m worth every cent”. That was a not-so-humblebrag that you heard a lot in the eighties, but it had a special potency on the trading floors of Wall Street and the City, where fortunes were made and lost overnight. “In America they’d called Reagan’s policies ‘voodoo economics’, but the same held true for the markets around the world,” says Peter York. “It was no wonder that finance people began mingling with what everyone called ‘the creative industries’ — for the first time, they’d become one of them.” Here, as elsewhere, the right image was crucial. “At the start of the decade, everyone wanted that early Armani deconstructed matinee idol look,” says Timothy Everest. “American Gigolo came out in 1980, and people were channelling Richard Gere. But as the serious money started being made, the power suit became the uniform — navy or grey chalkstripes, Prince of Wales checks, contrast collar or bold-striped shirts, cutaway collars, statement ties, braces, brogues. There was a pretty decadent period around the mid eighties; we knew young guys on the trading floor who’d wear full-length mink coats. It was an expensive lifestyle to maintain — an entry-level Hugo Boss suit cost about £300 then, which would be, what, over £1,000 now? But everyone seemed so confident. Of course, cocaine helped in that regard.” Cars were another essential part of the armoury. “The red Porsche Targa 911 turbo was the classic city car of choice,” says Everest, “or the Ferrari Testarossa, because it was so modern-looking. Failing that, a Golf GTI Mk1 in Mars red with the double-stripe detailing, or the Mercedes S Class in grey. Driving old cars was quite cool, too; I had a two-door Mercedes coupé, and you’d see lots of architects driving Bentley Continentals. But I always had the feeling that a lot of the stuff the City guys were doing at the time was just one step away from being illegal. It was very much a built-on-sand kind of mentality. And then, when the crash came, a lot of them simply disappeared, or ended up dishwashing or something.”
Iman and Cindy Crawford attend
Elle Macpherson and Gilles Bensimon (Photo by Ron Galella/WireImage)
Helena Christensen and friends  (Photo by The LIFE Picture Collection/Getty Images)
Michael Douglas and Charlie Sheen, 1987
From left, British musicians Bill Wyman, Ron Wood, Mick Jagger, and Keith Richards sit on a couch at Danceteria, New York, New York, June 26, 1980. The band was there to promote their album 'Emotional Rescue'. (Photo by Allan Tannenbaum/Getty Images)
Naomi Campbell and friends (Photo by The LIFE Picture Collection/Getty Images)
Writer Bret Easton Ellis and writer Jay McInerney attend the Cry-Baby Premiere Party on April 3, 1990 at Club MK in New York City. (Photo by Ron Galella, Ltd./WireImage)
Keith Haring attends the PRO-Peace Benefit 1986 at the Palladium in New York City. (Photo by Ron Galella, Ltd./WireImage)
Ivan Boesky gets into a limousine in New York, 1986. (Photo by Yves GELLIE/Gamma-Rapho via Getty Images)
The watershed year proved to be 1987. On October 19, aka Black Monday, the Dow Jones Industrial Average fell by 22.6 per cent in a single trading session — the largest single-day stock market decline in U.S. history — as worldwide markets also tumbled. But there were other signs that the new Masters of the Universe were plummeting earthwards. That very same month, Tom Wolfe published The Bonfire of the Vanities, his anatomisation of an acutely riven society, in which his protagonist, Sherman McCoy, a bond trader with a $3 million Park Avenue co-op, is all but ruined when he flees the scene after his car — a Mercedes, as it happens — hits a young black man after attempting a rat-run through the Bronx. And not long after, junk-bond champion Michael Milken, whose cavalier operations fuelled the decade’s rampant wave of hostile takeovers and leveraged buyouts — and whose annual salary had reached $550m, a record at the time — was charged with securities fraud, after one of his clients, Ivan Boesky, was convicted of insider trading; the junk-bond market collapsed shortly afterwards. All of which made Gordon Gekko, the guess-what-he’s-reptilian broker at the heart of Oliver Stone’s 1987 movie Wall Street, a timely anti-hero. His “Greed, for lack of a better word, is good” speech elicited cheers and boos in almost equal measure in theatres, as some corporate raiders became even fatter cats while others found themselves doing perp walks. “After the crash, no one wanted to wear the full Gordon Gekko rig,” says Everest. “Fabrics and styles went very conservative; the most you’d allow yourself would be a concealed bright lining. The message was now: look, I’m solid, I’m dependable, and I’m not a fly-by-night. There was a new sobriety in the air.” The 1980s had walked a knife-edge; anger and tragedy had stalked the rapidly gentrifying streets alongside extravagance and conspicuous consumption. The ravages of Aids were deeply felt on both sides of the Atlantic (Reagan couldn’t bring himself to pronounce the acronym until 1985, by which time the virus had claimed around 8,000 lives in the United States alone). The gap between rich and poor was widening into a chasm. And some of the decade’s brightest stars were experiencing serious flame-out. Back at The Odeon, Jay McInerney was morphing into one of his own shindigging, snorting protagonists. “Everyone wanted Jay to do coke,” his ex-wife Merry wrote in SPY magazine in 1990. “They wanted him to be the character in the book. There was something sort of sad about being at these parties and watching Jay run into the bathroom with a couple of girls, and me just standing there feeling like, What the fuck am I doing here?” Less Than Zero, the 1987 novel by McInerney’s confrere Bret Easton Ellis, seemed to capture the new mood more acutely, with its scenes of affectless sex and zonked-out ennui. (Ellis would, of course, go on to write the ultimate eighties novel, though American Psycho, with its business-card smackdowns, body fascism, bespoke accessorising and homicidal predation, didn’t appear until 1991.)
Fall of the Berlin Wall, 1989
Something had to give, and as the decade itself flamed out, that something turned out to be Soviet communism on the one hand (as the Berlin Wall came down in 1989, Thatcher and Reagan declared their libertarian policies vindicated), and the cult of the individual, so assiduously stoked through the preceding years, on the other. I spent New Year’s Eve 1989 at a massive outdoor party in Sydney; all around me, people waved their glowsticks and lifted their dilated pupils to the sky, and they were still going strong six hours later, as the sun rose on 1990. Communism may have given up the ghost, but MDMA-enhanced communal rave culture would come to define the new decade. The contrast with Area’s covetous sharks — every man for himself — couldn’t have been starker. So the eighties: embarrassingly anachronistic or dynamic harbinger of everything we’re living through today?  A bit of both, of course, but, from the perspective of our own, no less celebrity- and wealth-consumed era, the latter assessment has the edge. “In the future, everyone will blame the eighties for all societal ills, in the same way that people have previously blamed the sixties,” Peter York told me. “All the Big Bangs unleashed then — monetarism, deregulation, libertarianism — have been working their way through the culture ever since.”  Without that storied decade’s exaltation of creativity and market forces, we wouldn’t have, to take a random sample, hedge funds, Shoreditch, fashion weeks, Facebook, the Kardashians, SoHo, Lady Gaga, Netflix, Damien Hirst, oligarchs, or a reality T.V. president. “Decades are like people,” says Frank Bruni. “Some take up more oxygen than others.” The 1980s may be three decades distant, but they’re still very much in the air. This article originally appeared in Issue 63 of The Rake.