White Genio Cotton Cutaway Collar Shirt

There is no greater backbone to the rakish gentleman’s wardrobe than the quintessential white shirt and this design from Emma Willis is as timelessly elegant as it gets.

Every man needs a compliment of white shirts in his sartorial armoury, and Emma Willis’s are some of the finest in luxury menswear, lovingly hand cut and stitched in the very finest Swiss cottons in the house’s Gloucestershire workrooms. Each shirt is an ode to the shirtmaker’s art, carefully fitted and delicately finished to ensure a unique blend of form-fitting comfort and longevity on the body. Emma is obsessive about the quality of her cottons, and only uses the finest two-fold Swiss cottons from the legendary Alumo mill. This design is no exception, cut in a soft genio weave, which offers superb depth of colour and softness of handle, with a gorgeous natural sheen.

The collar is particularly interesting; a shape that’s unique to The Rake, it spreads slightly further than is conventional for Emma Willis, with a gently sloping cutaway front; it is neither too extreme, nor too conservative and will sit seamlessly both with or without a necktie. It is finished with a front plackard, mother-of-pearl buttons and double-cuffs.

What’s more, there are matching boxer shorts available for the rakish man who really doesn’t want to compromise.

Please note that Emma Willis shirts have a delivery time of 1 week.

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