Light Blue and White Cotton Striped Shirt

The apex of the Ralph Lauren label architecture, Purple Label is the antithesis to the ‘dress down’ trend. Originally intended as a Savile Row-inspired tailoring line, it has diversified in recent years, but it is still distinguished by its use of sui generis fabrics, and for its stringent focus on construction and fit. For this reason, the tailoring in particular is handmade by skilled custodians in Italy. The result is garments with timeless silhouettes, that epitomises the notion of effortless elegance. Mr. Lauren once claimed. “I love things that stay.” It’s top-tier sartorial art is certainly a major factor in giving the label that enduring appeal.