Cream Elephant Silk Scarf

As a brand that straddles both Italian and British tailoring, it’s not surprising that Rubinacci resonates so strongly here at The Rake as well as with the wider luxury menswear community. Founded in Naples, the house's sensibility is true to the eccentric flair the city is renowned for, yet it also draws influence from English tradition, fusing aspects of both worlds to form a brand unique in its approach to cut and style. Gennaro Rubinacci, considered one of the most stylish men in Naples at his prime, started a bespoke business in 1932, dubbing it ‘The London House’ to draw comparisons to Savile Row. The reins were handed over to son Mariano, who, using the knowledge and skills passed down to him from his father, further cemented the brand within the global luxury menswear vernacular. With four ateliers, in London, Milan, Naples and Tokyo, the house still has a strong bespoke contingent as well as a ready-to-wear offering, filled with sharp suits, louche coats and fanciful scarves and pocket squares. Grandson Luca, arguably one of the most lensed street style characters in his own right, now works with his father on the brand, lending a contemporary eye and voice to the traditions of the tailoring house. Together, the pair bounce ideas, skills and wisdom off each other, resulting in a business unique in style and outlook.

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