Masterminded by Antiquorum, the Geneva-based horological auctioneer, the two-day themed Omegamania sale in 2007 enticed a historical bidding frenzy between old and new Omega collectors. Several records were broken, and as Osvaldo Patrizzi, founder and chairman of Antiquorum, said, “Omegamania has confirmed the arrival of Omega in the top echelon of collectors’ brands.” In other words, it catapulted Omega into their natural position in collectors’ eyes – alongside Rolex, Patek Philippe, Vacheron Constantin and Breguet.
And by sustaining this trajectory over a decade-plus, it proved that the appetite for vintage Omega timepieces wasn’t a short-term phenomenon. In fact, it showed that the brand possess every virtue that makes vintage timepieces desirable, with irresistible appeal. Quality, style, enviable heritage, and throw in the unique selling point of going to the Moon, and it’s no mystery why the Omega Speedmaster chronograph is one of the hottest properties in the vintage watchdom.