A note from the founder

Our Founder Wei Koh, dredges into size exploitation, media pressure and anxiety in the fashion industry. With this in mind The Rake Tailored Garments has been designed with the philosophy of comfort, where size and fit is at the forefront behind the fusion of techniques used to make the collection. The carefully curated designs allow all body shapes to feel suave and elegant.
Italian entrepreneurs Angelo Moratti and Gianni and Umberto Agnelli smiling. 1970s (Photo by Archivio APG/Mondadori via Getty Images)

Recently the stylist Francesca Burns called out Hedi Slimane, the Creative Director at Celine, over sample sizing. She was the art director of a photoshoot and was helping a model try on a pair of pants that had been sent. The model, as you can tell from the image Burns shared, was, as she put it, “tiny”. Yet she found buttoning the apparently child-size trousers impossible. Burns’s issue is that a model experiencing this will feel embarrassed or frustrated, which can lead to body dysmorphia, eating disorders, anxiety, and other mental health issues. (And we are talking about an already rail-thin professional model who, despite appearing on the pages of a fashion magazine, is young and at a formative and impressionable point in her life.) In the Netflix documentary The Social Dilemma, which chronicles how social media platforms use algorithms to blast us with dopamine-enhancing, attention-grabbing posts — to the detriment of our mental wellbeing — one theme in particular was terrifying: the huge increase in suicide in teens and pre-teen girls since the rise of social media, an increase that the documentary attributes to girls being inundated with unhealthy and unrealistic standards of beauty (ironically probably portrayed by the same model who was herself made to feel physically substandard for being unable to fit into a pair of pants clearly meant for a Leprechaun). Is the fashion industry in general responsible for this?


    September 2020


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