Stories / March 2019

Aeance: Less, But Better

German-based sportswear label Aeance marries sleek, minimalist style with a philosophy based around sustainability and ethical responsibility.

With an increasing collective consciousness around the all-too-real horrors of climate change and the dangers of our impact on the environment, sustainability has become a major selling point in the fashion industry. It’s a positive development in theory, but at times can feel as though every brand is shouting about their ethics, throwing around a barrage of buzz words to seduce confused consumers. There’s solace, then, in the knowledge that a small spattering of brands are honouring their word and stepping up to the sustainability game, whilst still producing stylish clothes that people actually want to wear.

One such example is Aeance, a German-based label that’s leading the charge for sustainably-crafted and utterly wearable sportswear. Nadine-Isabelle Baier and Arendt van Deyk established the label in 2015 out of their personal quest for stylish yet functional pieces with minimal environmental impact. “We were looking for style-conscious, sustainable garments that are versatile for every life situation, that truly merge ready-to-wear with technical apparel, and that could keep up with our busy and active lifestyles,” says van Deyk. The pair built Aeance around a core philosophy of sustainability and ethical responsibility, feeling a strong pull to bring positive change to the fashion industry. “We simply believe that in the current age a credible company must be part of a solution to save our planet for future generations, and encourage others to do so accordingly,” says Baier. She adds: “The need for change has never been more dramatic and more urgent: we are the first generation to feel the effect of climate change, and the last generation who can do something about it… the manufacturing of products plays a huge part in the big burden for our planet. This is why we strongly push for the most eco-sustainable and ethical responsible solution in every possible aspect.”

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Aobh O'Brien-Moody

Editorial Assistant at The Rake