Alexander Kraft Monte Carlo: Casual Conviction

Alexander Kraft gives denim a dose of his own style, and coupled with cashmere sweaters, he may have found a casual-yet-elegant year-round outfit solution.

Comparable to the eyes of investment bankers lighting up during spates of volatility in financial markets, the arbiters of style have always relished dressing up in autumn. Not only is it atmospheric, but it’s actually a time when people who move in fast circles seize the opportunity to dress for a broad spectrum of exploits.

The long European summer holiday ends and is replaced by transatlantic business travel, Scottish shooting weekends and black-tie soirées. And that’s not to mention the short sojourns to sunny Marrakesh and swift weekend getaways to white over Swiss ski resorts. No one did it with more verve and stylistic panache than Gianni Agnelli, otherwise known as L'Avvocato.

On the subject, French multi-hyphenate, Jean Pigozzi recounted a story that started with Gianni telephoning his French Riviera home at six in the morning to ask: “What’s the sea like?”

“Gianni I have no idea.” Jean replied.
Gianni said: “Go and look.”
Jean looked out and told him: “The sea is wonderful.”
“Are you sure about that?” Gianni exclaimed.
Jean answered: “Yes, of course my captain said the sea is choppy, he never tells me the truth.” Not long after retiring back to bed, Jean heard a knock at the door. It was Gianni, who had arrived in his helicopter to say: “Come on, let’s go out on the boat.”


    Freddie Anderson


    September 2021


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