Alexander Kraft Monte Carlo: Roaring with adapted tailoring prosperity

Alexander Kraft is not shy of a challenge. Post his inaugural launch, his female followers asked him to create ladies’ versions of his most iconic gentlemen’s garments. The result is a style for both men and women that harkens back to the romance of the 1920s, yet has been refined in his own way to be totally fresh and relevant for today.

In the face of over-zealous, draconian government legislation in the USA, the traditions of the 20th century’s war-ridden first decades gave way to a renaissance of hedonism and style. In fashion terms, the 1920s is recognized for progressive cuts, shorter hemlines and unabashed party dressing. Coco Chanel played a huge role in transforming wardrobes throughout the decade, notably inspiring “fashionable” women’s trousers while wearing a pair herself on holiday in Deauville. F. Scott Fitzgerald admired Chanel’s somewhat controversial menswear-inspired shapes, and while on the suiting subject it would be unjust not to mention the influence of Marlene Dietrich.

Fast-forward 100 years, and there’s a muddled mix of similarities to today’s society. As a result of unforeseen circumstances, people’s attitudes closely reflect those of the Jazz Age. Brands are attempting to turn their focus on outfitting these perspectives. You can spot knee-jerk or pedestrian examples quickly. Coco Chanel was certainly not in this bracket, and in the modern day, neither is the Alexander Kraft Monte Carlo line. Whereas the iconic French fashion figure changed the sartorial landscape for women, French resident, Alexander Kraft, is reshaping it for men and women with his own sartorial enactment.


    Freddie Anderson


    September 2021


    Also read