As the modern world gathers pace in terms of change, the rostrum of British heritage brands depletes. Faced with everything you can think of since its inception – Asprey is still widely considered one of the world’s pre-eminent luxury goods brands. Not bad going for a brand that was founded in 1781 by William Asprey.
From its central London Flagship at 167 New Bond Street, Asprey has been the a la mode stopping point for objects of exclusive design and high-quality, whether for personal adornment or personal accompaniment since 1847. In some ways it was and is the ultimate gift shop, where one could buy all manner of exotic and exquisite goods from all over the world. Many of the elaborate objects in silver and gold were crafted in the firm’s own workshops, located just above its retail floor.
Queen Victoria awarded Asprey their first Royal Warrant in 1862. They once held the Royal Warrant for every British monarch since Queen Victoria, though it now only holds the Royal Warrant for the Prince of Wales. Other customers include European royalty, Indian maharajahs and even one of the Beatles.
The 1920s and 1930s were a golden age for Asprey. It embraced the new style, now known as ‘Art Deco’ but then called ‘moderne’ or ‘Jazz modern’, introduced by the Paris Exposition de Arts Décoratifs in 1925. Asprey’s catalogues of this era are beautiful anthologies of luxury goods and are still considered iconic designs which you still see in their collections today. And with this in mind The Rake takes great pleasure in welcoming Asprey into its e-commerce fold.