Stories / July 2019

Avrone's Vision

Proudly handcrafted in Italy, Avrone’s sunglasses and scarves are versatile and subtly glamorous, guaranteeing immediate staple status within any modern man’s wardrobe.

“With my sunglasses on, I'm Jack Nicholson. Without them, I'm fat and 60.”

 

So said cinematic legend Jack Nicholson, for whom sunglasses have long been far more than a throw-on accessory or a practical means of eye protection. They are an aesthetic trademark, a form of self-expression, an extension of his very being. Nicholson is not alone: think about the legions of other famous faces who have adopted sunglasses as their signature style staple - from the darkly-tinted lenses of Karl Lagerfeld and Andy Warhol to the small, circular styles of John Lennon, the bright yellow aviators of Hunter S. Thompson or Sir Elton John’s big, bold, bejewelled frames, to name a few.

Whether worn to blend in or stand out, the power of a good pair of shades is instantly transformative. But finding your perfect style - one that will withstand fluctuations in trends and work for multifarious occasions and with myriad outfits - is a challenging endeavour. It all comes down to striking that highly-sought balance between timeless elegance and contemporary flair, which, as you no doubt know, is far easier said than done. 

But don’t be disheartened: the perfect pair of sunglasses does exist. Enter Avrone: a proudly Italian label that specialises in creating small batches of limited edition hand-crafted sunglasses that exude timeless, low-key glamour. Founded in 2013, the label has flown under the radar for some time now, favoured by an exclusive coterie of Hollywood A-listers and European jet-setters in-the-know. 

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Aobh O'Brien-Moody