Meet B Corner - the Future of Spanish Tailoring

Founded by two gents of serious sartorial pedigree, new brand B Corner is putting Spanish tailoring back on the map. We’re putting it back on your radar.
  • fashion director Jo Grzeszczuk

  • by Wei Koh

The two men who’ve united to connect the hallowed tradition of Spanish bespoke tailoring with the modern consumer are an unlikely pairing. The first is one of the world’s most successful male models and the face of Ralph Lauren Purple Label for innumerable years. The second is the former brother-in-law to the King of Spain, a financier and Rake extraordinaire, and by common consensus one of the most elegant men on the planet. So it was that fate conspired to join Oriol Elcacho, owner of one preternaturally handsome visage that has frequently graced The Rake’s pages, and the Narravan Basque Carlist aristocrat, Lord of the Manor of Tejada and sartorial supernova don Jamie de Marichalar, together on this mission. Yet somehow the relationship is perfectly sympatico, unless of course the subjects of the Catalan separatist movement or the 2017 independence referendum rears its head, causing Jamie the loyal monarchist to turn amusingly apoplectic. Which happens when I idiotically mention that my favourite sparkling water is Vichy Catalan. Cue a torrent of highly creative invectives, many hurled the way of Elcacho who happens to be Catalan but takes it all good-naturedly, whispering to me, “Jamie is passionate but that’s what I love about him.”

One of don Jamie's passions is of course tailoring and holding discourse on Spain’s accomplishments in this field. He states, “At one time, all of Europe would look to Spain and its royal court dress to define their own styles. We have one of the greatest traditions in tailoring reaching back many centuries.” Yet ask your average tailoring devotee to describe the hallmarks of a bespoke Spanish suit and the vast majority would scratch their perfectly coifed heads in ignorant perplexion. Says don Jamie, “The problem is our ability to market our tailoring is inversely proportional to our skill at craftsmanship.” And as a result, the Spanish tailor has become something of a rarity. Something that became crushingly apparent to Jamie when his cherished personal tailor, Antonio Diaz, with whom he had an inviolable relationship of trust, suddenly passed away and he was compelled to search out a new one. He explains, “I can tell you for someone who loves clothes, to lose your tailor is a deeply traumatic experience because you lose the person that understood not just your style but your imagination and your subconscious, too. I like things that are different. I’ve been wearing my shirts with horizontal stripes for decades and it amuses me when people think this odd. My tailor understood this, just as he understood how to create the shoulder I like, with the construction and the silhouette that I like.”


    November 2018


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