Barbanera: A true concoction of badass icons

Inspired by dandies, banditos, ramblers, rockers and rebels, they’re all realised with their latest collection, a collaboration with The Rake. Sergio Guardi, Creative Director submits a few of the brand’s key influences.

Founded in 2011 by brothers Sergio and Sebastiano Guardì and Alessandro Pagliacci. (The name Barbanera is an Italian appellation for the 17th century English pirate Blackbeard, and reflects the brand’s unashamed tendency to plunder the stylistic oceans for its various stylistic references.)

Using the names of respected writers, musicians, actors, directors and composers as the monikers for the brand’s products, says Sergio, helps customers understand the meaning behind each item. “Style is not about what you own but about what you know — it’s about knowledge, culture, experience,” he believes, taking pains to emphasise the Barbanera ethos of ‘truth and culture’.

We’ve never wanted to be just an Italian heritage brand, or just a rock ’n’ roll brand, or just an Americana-style brand, you know?” Sergio Guardì, the brand’s Creative Director, one told The Rake. “We want to be all these things.” And, says Sergio, it’s an ambition that has been realised with their latest collection, a collaboration with The Rake.

Published

October 2021

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