Stories / June 2019

Barbanera: Classic Rockin’

Co-founder Sergio Guardì explains why Barbanera is in tune with The Rake Values.

If Barbanera was a band — and to look at these guys, you’d be forgiven for thinking it is — its frontmen would be Sicilian brothers Sergio and Sebastiano Guardì. If the garments and footwear produced by these contemporary Glimmer Twins were music, the sound would be a collision of Chicago blues, dirty glam, slide-guitar-heavy Cash-style country, straight-up tight-trousered ’70s rock and the haunting cinematic strains of Ennio Morricone.

Originally launching in 2011 with a collection of shoes, Barbanera soon expanded its sonic spectrum, evolving into a full-service men’s lifestyle brand riffing on Western motifs, rock’n’roll attitude and an innate Italian dandy bohemianism. Eclectic, yes, but it’s a mix that works surprisingly well. “As our customers know, our motto is ‘truth and culture’,” says Sergio. “That means we want to be faithful to our values and we always try to make something we truly know about.”

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