Kit Blake is founded on the principle of change, and the tailoring industry’s need for it. Seldom is there the space for super-structured, starch-collared, stiff-shouldered construction these days – the world, our lifestyles, our work and our uniforms are changing. In any industry steeped in tradition, there’s a danger it’ll get left behind, holding onto codes and rules that no longer fit into modern lexicon, which is why creative visions like Chris Modoo’s, co-founder of Kit Blake, feel revolutionary.
As an integral part of the Savile Row scene for many years, Modoo knows British tailoring – the good, the bad and the ugly. And he decided that for all the effort made to adapt and adopt spalla camiciashoulders, deconstructed jackets and barchetta chest pockets, these details were focused disproportionately on the top half: it was all talk and not enough trouser. So, he took things into his own hands.