Brioni launches new made-to-order service

Brioni now offer the ultimate personalisation service in the realms of luxury menswear.

After the devastation of WW2, it was Rome in Italy that became the nucleus of a burgeoning scene of creative culture. Not only were the likes of Joan Fontaine and Tyrone Power immersing themselves in the hub of its new cinema style, neorealism, but a menswear house in the name of Brioni opened up in the city which changed the face of luxury. Founded in 1945, in 1952 they became the first brand to organize a menswear runway show in modern fashion history, thus cemented Rome’s status as a mecca for glamour in the ‘50s.


Freddie Anderson


November 2021


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