Question: how much do you love denim? If you respond with ‘I haven’t washed these in years’, and proceed to show us a collection of vintage Wranglers, we might still put our money on Swedish entrepreneur - and C.O.F. Studio founder - Per Fredriksson, who has committed his forty-year-career to sourcing the highest-quality denim on the market.
C.O.F. Studio stands for Circle of Friends, and they describe their mission as ‘bringing together people with a common vision in creating quality denim products’, primarily jeans and jackets. At its heart, ensuring everything is of the highest quality, is Per himself. When, as a young man in the 1970s, he first saw a photograph of Andy Warhol in Levi’s 501 jeans, it began a love affair that led to work with some of the world’s most reputable denim companies. And in the 1980s, he was even amongst the first people to introduce selvedge denim to Japan (today an industry now challenging America’s claim to selvedge-superiority).