CALL OF THE WILD

Kevin Pietersen is building another formidable partnership — one that transcends sporting triumphs and disasters. In collaboration with Hublot, the former England batsman is leading the fight to save the endangered rhinoceros.

To cricket buffs he’s best remembered for a maiden Test century at The Oval in London that helped ensure the return of the Ashes to England in 2005. But, six years after hanging up his batting pads, Kevin Pietersen is on an altogether nobler mission: to save endangered rhinos from suffering and extinction, with the help of Hublot and SORAI (Save Our Rhino Africa and India).

This new chapter in his life began when the South African-born Pietersen, whose mother is English, joined fellow cricketers Mark Boucher, Graeme Smith and Jacques Kallis on a rhino relocation exercise in 2013. What he encountered was the brutal drama being played out behind a horrifying set of statistics: just 28,000 rhinos remain worldwide, 23 times fewer than there are African elephants; in 2018, three African rhinos were poached every day for the fifth successive year; and it is predicted that in our lifetimes two thirds of rhino species will be lost.

Published

February 2020

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