Family-run luxury fashion houses in particular have been put under immense pressure not to sway too much from their traditions. Coronavirus dramatically changed the needs and wants of society. It meant that there was little need for smarter attire. Whilst some brands have emphatically embraced this shift, Stefano Canali, the third-generation president and CEO is looking at it through a different lens. He is of the opinion, that when the world is pulling you in one direction, it is then you hang back and do what is right by your employees and customers, by adapting without sacrifice.
Their FW21 collection further develops the tripartite division of Canali 1934, Exclusive and Black Edition. Each segment takes inspiration from the ‘70s, but from different points of view. In the 1970s people’s attitudes towards fashion were in sync with the rebellious evolution that saw a spirit of “experimentation” with an eye to the future. With this is mind, there are stylish and clever nods to the decade, but as Stefano says: “Perfect execution is fundamental to avoid betraying the brand and its customers”.