Carl F. Bucherer, the Manufacture

The Rake examines the manufacture of Carl F. Bucherer.


Made of Lucerne

The sense of pride that Carl F. Bucherer expresses in its capacity as a leading manufacture is as much a part of its present-day identity as it is a part of its origin story. Founder Carl Friedrich Bucherer opened the doors to his first watch and jewellery boutique at Schwanenplatz in Lucerne, Switzerland in 1888. It didn’t take long from that point for him to recognize the untapped potential in the realm of wristwatches. In this regard, aside from simply shifting his focus towards retailing some of Swiss watchmaking’s respected brands, he was quick to invest in the production of his own watches that would bear his own name.

That’s not to say that he went out and bought a watchmaking brand, or simply acquired the necessary tools and hired artisans to help realise his vision. Serendipity would have it that, inspired by the passion he had for the work he did, Carl Friedrich’s sons, Ernst and Carl Eduard Bucherer were moved to become a watchmaker and a goldsmith, respectively. And it was his sons who, in 1919, helped realise his watchmaking vision with the first wristwatch to bear the family name. Thus, the mandate was established that the company must be responsible for and manufacture its own watches in a way that there is no compromise in the accuracy with which its watchmaking aspiration is realised.


October 2021


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