The Rake Film Fest: American Gigolo

4 Minute Read Every so often a film comes round that has a revolutionary impact on menswear, and American Gigalo, 1980 is certainly one.

Nothing augured the prevailing menswear tailoring revolution quite like the 1980 blockbuster, American Gigolo. By commissioning Giorgio Armani – a forward-thinking talent - to design the majority of the costumes, American Gigolo ushered a zeitgeist for powerful and sexy tailoring. At the core of this strategic masterstroke, was this defining coalition of formalwear and casualwear. Armani foresaw consumer consciousness before anyone else, by dressing hustler protagonist Julian Kaye (Richard Gere) in unstructured tailoring. Not only did he apply traditional techniques of liberation like Rubinacci had done 50-years previously: the elimination of linings and fillings, but he shrewdly showcased the benefits of his choice of lighter fabrics, with the way that Gere was directed to confidently strut around town.


Freddie Anderson


May 2022


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