Code / June 2017

Past Times: Andy Warhol & his Collaboration with Movado

Andy Warhol’s foray into watch design began and ended with Movado in 1988, resulting in a unique timepiece befitting of the iconic artist.

Andy Warhol dons the Breton stripe in Manhattan, New York.

Andy Warhol had a penchant for watches that was well documented, with the pop artist wearing everything from an Elgin pocket watch to a woman’s Rolex. But the 1980s saw Warhol go pro’ with his interest, designing the Times/5 in collaboration with Movado. The watch in question was the first in what is now an established part of Movado’s general collection: its Artist Series.

The foundations for the Times/5 were laid in 1983 when Warhol’s friend Gedalio Grinberg (founder and then chairman of Movado Group and also a keen art collector) approached him with the idea of producing a timepiece in conjunction with the brand. The Movado was to be Warhol’s only foray into watch design – released in 1988, a year after his death, as a limited edition of 250 pieces. The wristwatch/jewellery hybrid is made of blackened stainless steel and comprises five independent timepieces, each with its own quartz movement and unique dial, linked together to form a bracelet.

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