'What does it really mean to create "forever" products?'

If anyone knows, it’s Asprey, who have been leaders in bespoke luxury for nearly 250 years, and who count among their former clients Winston Churchill and Queen Victoria. John Rigas, the Chairman, talks to The Rake about the house’s mythology.
Asprey 240, the flagship store on Bruton Street in Mayfair.

When it comes to luxury destinations, few houses can top Asprey. Founded in 1781 by William Asprey, the company began as a silk-printing enterprise before expanding into all manner of luxury goods, from the rarest and most intricate jewellery to leather bags and watches. Asprey was the place for those seeking only the finest “articles of exclusive design and high quality”, as early adverts put it. Anyone who was anyone shopped there, from Queen Victoria (who bestowed the brand with its first Royal Warrant, in 1862) to Frank Sinatra, Ian Fleming and John Lennon. The world may have changed since the house’s founding, but Asprey haven’t. Always ahead of the luxury curve, they were quick to embrace the digital world. They adopted e-commerce before many of their competitors, and more recently entered the NFT sphere through a collaboration with Bugatti.


October 2022


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