Abruzzian brand, Cordone 1956 continue to deliver time-honoured shirting of the highest-quality.

"/>Abruzzian brand, Cordone 1956 continue to deliver time-honoured shirting of the highest-quality.

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East of Rome: A Journey to Cordone 1956

Abruzzian brand, Cordone 1956 continue to deliver time-honoured shirting of the highest-quality.

In the late Fifties and early Sixties, Rome was arguably the most stylish city on earth. At the dawn of the ‘Dolce Vita’ era, Italy’s economy was seeing an almighty trajectory away from the austerity that had gripped the boot-shaped landmass for so long. Renowned fashion designers such as Roberto Capucci imbued Rome with glamour whilst American film-makers flocked to Cinecitta Studios, otherwise known as “Hollywood on the Tiber”.

Passion had never been an extinct virtue of the Italian people, but in the '50s it was allowed to breathe into more positive aspects of life, where they could pursue their hereditory zeal for artisanal clothing of high-style with greater freedom. Right on cue with this shift was Cordone 1956. Founded in Aielli in mid '50s by Luigi Cordone Sr., he sought to provide newly affluent countrymen with shirts of highest quality, cut from the finest cloth and hand-sewn by seasoned artisans. About two hours from Rome in the town of Aielli, Luigi Cordone Jr. now serves at the helm where it all began alongside his sister Virginia. He says: “For us, it is a great responsibility to conduct a company with more than 60 years of history - a history made of people and passion for our job. We still produce our products as in the past, our co-workers are people who started this job with my grandfather and that makes our company a great family.”

Contributor

Freddie Anderson

Published

December 2020

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