Eton Shirts: Not one to throw in the towel

Determined not to let restrictions overshadow yet another holiday season, Eton Shirts have come up with an inspiring high summer capsule collection.

When you’ve been at the heart of world shirtmaking for a nudge under 100 years, you’ve put yourself in an authoritative position to inspire. For the past year we’ve been dipping in and out of stages of doom and gloom. For holidaymakers, who rushed to Portugal in search of sun, sandy beaches and a much-needed break, the unexpected government U-turn was a massive dent in people's freedom hopes. Whatever the limitations are to enjoy summer, Eton have deduced that it shouldn’t influence or negate that euphoric feeling one experiences when getting dressed head-to-toe in stylish summer apparel. In view of this, Eton have launched a high summer capsule collection, that is not only brimming with the ideals of travel, but is a brilliant ode to fun, normalcy and social occasion. In light of some brands refraining from bearing the fruits of summer in their garments, it is a testament to Eton that they’ve taken it upon themselves to curate a specialist offering where the aim is to make summer the best it can possibly be.


    Freddie Anderson


    June 2021


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