When The Rake launched its e-commerce business in early 2016, it started with small, exclusive collaborations with select artisans and makers. Three years and thousands of launches later, the range is certainly extensive and certainly doesn't consist solely of exclusives. However, we haven't strayed from the notion of it and one of the most exciting ones to date is, in my opinion, two exclusive and tweaked iterations of the iconic Twin-Track jacket with Private White V.C.
Based in Manchester, England, PWVC is an outerwear manufacturer that’s both old and new. The factory from which it operates from is over 240-years-old and for much of its existence it was producing outerwear for a long list of reputable names. In 2011, James Eden, an ex-financier turned founder and CEO, launched the in-house label that pays homage to his great-grandfather, Jack White, who was bestowed a Victoria Cross for his role in the first world war in Mesopotamia. He later settled in Manchester and trained as a pattern cutter before rising up through the ranks and eventually taking complete ownership. He established the Cottenham House factory as one of the U.K's leading manufacturers and today it employs roughly 80 people.
When Eden launched the brand, he and the Managing Director Mike Stoll (who’s also Eden’s godfather), sought out the expertise of the enigmatic and talented Nick Ashley to be its Creative Director. A brilliant ambassador for the brand, Ashley explains that “they were a manufacturer trying to get into retail but to be honest knew fuck all about retail. Whereas, I had designed clothes and sold them in my own shops. So, I had a little bit of retail experience which I brought to the table in addition to designing clothes.”