Faites Vos Jeux: Alexander Kraft Monte Carlo

The new additions to Alexander Kraft Monte Carlo are a multifaceted punt that will reap dividends wherever the ball lands.

Sprezzatura calls to mind Henry David Thoreau’s comparison of happiness to a butterfly: the more you chase it, the more it will evade you. “A certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it,” is how Baldassare Castiglione described the concept in his 1528 The Book of the Courtier, a definition frequently distilled down to simply: “Studied carelessness”.

One man who leads by example (not least to his 220,000 or so Insta followers), defining the concept better than any lexical attempt ever could, is Alexander Kraft: CEO of Sotheby's International Realty France-Monaco, and a man whose style smarts run the gamut of elegant gentlemanly living.


    December 2020


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