The high-octane world of F1 is a rondure of risk, danger and skill. It magnetises a likeminded, thrill-seeking
audience who relish in the glitz and glamour that is a derivative of the consequence of the sports wide-ranging
lucrative appeal. Picturesque racetracks, fast luxury sports cars, generous sponsors and royalty involvement is just
a few of the sports ingredients that manifests hedonism, splendour and indulgence. Now commercialised on a
stratospheric scale, the top tier of the single-seat sport has always been synonymous with style, particularly
through the audacious and charismatic drivers who perform the unthinkable on and off the track. It is why the
crème-de-la-crème of the stylish elite, from Hollywood, royalty, politicians and corporators want to join in for the
The full-season calendar has been hampered by Covid-19, but so far only five races have succumbed to the virus from a
22-race schedule. Organisers have now confirmed there to be a provisional 17-race calendar for 2020 which featured
the Tuscan Ferrari 1000 Grand Prix at Mugello last weekend. A new racetrack, Ferrari’s cars raced in a special
one-off livery, the team’s 1,000th Formula 1 world championship race. The cars were dark red and are a
reproduction of the first Ferrari F1 car, the 125 from 1950. The drivers have been diligently getting down to
business with Britain's Lewis Hamilton taking victory in an incident-strewn race. However with no fans yet to smell
the fumes of burnt rubber from the skidding tyres, it has also left a gaping hole in the glitz and the glamour that
is such a big a part of the sport. There’s no definitive timeline on when they will return, so we thought it apt to
look back at a selection of the most stylish drivers in the history of Formula One.
Sir Jackie Stewart
A beacon of patriotic emotion with a unique style which was full of flair, Sir Jackie Stewart was a three-time F1
world champion (1969,1971 and 1973) and arguably the greatest British racing driver ever. Nicknamed ‘The Flying
Scot’, he has passed his golden anniversary as a Rolex Ambassador in which his characteristic traits of:
sophistication, style, performance and long-lasting legacy perfectly embodies the brand. Known for sporting tartan
flat-caps and helmets, he was also regularly seen strolling along Monaco’s harbour in a pair of flat-fronted
trousers with wide flares and his chromed plastic brown tinted 'Elvis' style sunglasses.
Racing in the same era as Sir Jackie Stewart, ‘The Sideburn Swede’ is a largely forgotten figure in the F1 scene if
you’re not an avid follower. He was not as successful as the other drivers on this list, but his stripling Swedish
blonde complexion accompanied by his shark-tooth like sideburns and cheeky charisma catapulted him into the environs
of sport’s most good-looking participants.
The most notorious F1 playboy of them all. The handsome, cigarette-smoking 1976 champion with flowing blond locks had
the words “sex, breakfast of champions” sewn on to his race overalls. Addicted to adrenaline, he was one of those
sportsmen whose appetite for risk, success and excess outweighed most other contemporaries, helping his stock rise
through the ranks of motorsport with undeniable flamboyance.
Italian-born Andretti, was named US driver of the year in three different decades (1967, 1978 and 1984) and was
crowned F1 champion in 1978, in the iconic Lotus 79. He personified the American Dream and demonstrated incredible
longevity in one of the most dangerous eras in motor racing, across a number of classes. This heroic career, his
heart-on-sleeve attitude and his handsome, clean-shaven face – bar one sideburned period in the 1970s – made him
Much was always made of Senna’s occasional references to his religious beliefs, and a perceived aura of spirituality
certainly marked him out from the general run of grand prix drivers. The Brazilian was ferociously competitive, but
when photographed pulling on his helmet over his flameproof balaclava, this ethereal persona erased any signs of his
killer instinct actions on the track.