Five significant impressions that manifested at Pitti Uomo 101

Pitti Uomo was again staged in testing circumstances, but it didn’t deter style mavens and a host of artisanal brands from showcasing their love and expertise of menswear in Fortezza da Basso. Footfall was down, but the word on the ground was that there was an affable spirit hovering around Florence, with some timeless-yet-inventive looks to go with it.
Andy Poupart and his wife, Michèle Free

As the last of the trade stands dissemble within the walls of Firenze’s Fortezza da Basso – only a few stylish stragglers (Negroni in hand) remain in town, which is most certainly a sign that the hangover of the biannual trade show Pitti Uomo has begun. Faced with the challenges of Omicron, Brunello Cucinelli were a household withdrawal, whilst Caruso cancelled its public 'jazz soirée’ performance. But considering other European shows have been postponed, organisers yet again must be given tremendous credit for staging a show full of energy and passion. As expected footfall was down a little, but there was major encouragement voiced by Isabel Ettedgui, owner of Connolly who told Drapers: “We have spoken mostly to international buyers from Mexico to Kuwait, Hong Kong and Japan.”

Despite some of the Pitti stalwarts (photographers and style savants) experiencing unfortunate luggage mishaps on arrival, judging by the calibre of timeless style you’d never know. Clear blue skies throughout the three days ensured outfits remained unhindered, whilst it also authorized eyewear to become the cynosure of all eyes for nearly every attendee. And it played a part in some mild old humour which took place in the birthplace of the Renaissance. Wearing dark overcoats and dark sunglasses Maximilian Mogg and friends staged a Reservoir Dogs scene, renamed Reservoir Frogs. It was welcome entertainment to compensate for the fewer evening soirées, usually hosted by brands. However, courtesy of WOLF X PlazaUomo their event in the American Bar of the Grand Hotel Baglioni lured in menswear icons to knock back stiff drinks and gabble away as if to make up for lost time.



Freddie Anderson


January 2022


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