The Heroes of Luxury Menswear

The Rake salutes our favourite British and international brands that take their ethical responsibilities seriously. But here's the thing: if clothes are made with care, they should be purchased in a similar manner...
The Heroes of Luxury Menswear
It might sound bizarre for a menswear magazine to say this, but there are few things in the world today less appealing than high fashion. The designer world has had a rough ride of late — when ‘sustainability’ is the buzzword that affluent consumers are responding to, the burning of millions of pounds worth of excess stock and dystopian-looking news footage of pollutants pouring from factory chimneys are far from encouraging developments. Thankfully, The Rake is no ordinary menswear magazine. This is a title that prefers to back the underdog and champion the virtues of small-scale, responsible craftsmanship over the giants of designer menswear. And, while making clothes sustainably is doubtless more important than ever before, it’s not the sole criterion by which to measure a brand’s conscience. Beyond creating clothes with a low carbon footprint, making menswear with a moral compass is just as important. Creating something with pride, creating things that are built to last using natural materials, and employing local communities all count, too. The brands that do this are our ethical menswear heroes: makers and manufacturers who produce clothes not just with attention to quality but with a principled imperative. Take Turnbull & Asser, for example. Today the brand is helmed by the Creative Director Becky French, who is thoroughly on-brand when it comes to creating clothes with a conscience. “I think the process of ‘making’ is special wherever it happens, but when it supports a community, the sense that you’re doing something special is enhanced,” she tells The Rake. “Having our own workrooms in Sidcup and Gloucester mean that we are in touch with our makers constantly.” Not only that, but this allows Turnbull & Asser to re-collar and re-cuff each and every shirt they sell when said collars and cuffs eventually fray — as collars and cuffs are wont to do. Get in touch with Turnbull and you can return your bespoke or ready-to-wear shirts to the Gloucester workshop to have a fresh collar and cuffs sewn on, extending the life of a single shirt indefinitely. If they can’t match the shirt’s original cloth, you can have your new collar and cuffs in classic white poplin for a quintessentially English look.
Blue, red and grey Alpaca mix Posillipo jacket, De Petrillo; white thin cotton shirt and charcoal grey flannel trouser, Rubinacci; brown spotted silk tie, Emma Willis; navy, cream, red and gold tartan flower lapel pin, Cinabre; brown woven belt, Elliot Rhodes.
Burgundy cotton velvet Positano dinner jacket, De Petrillo; white brushed wool and cotton leisure shirt, Magnus & Novus; brown cotton neckerchief, Anderson & Sheppard.
Green herringbone wool safari jacket, De Petrillo; white brushed wool and cotton leisure shirt, Magnus & Novus.
Brown/blue cashmere blend windowpane check jacket, De Petrillo; blue classic cotton shirt, Turnbull & Asser; brown patterned cashmere tie, Emma Willis; charcoal grey flannel Manny trousers, Rubinacci; Bancroft solid silver cufflinks, Alice Made This; brown St. James fedora, Lock & Co.
Navy blue cashmere double-breasted coat, navy cashmere Prince of Wales check jacket and blue/grey silk tie, all Rubinacci; light blue cotton shirt, Emma Willis.
“Our workshops ensure we make the best use of our fabrics, and our craftspeople create lay-plans that are not wasteful or excessive,” French says. “They help to monitor the build-up of cloth and how we use it. We also work with other British mills and manufacturers because the quality of raw materials is reliable.” That’s a story you’ll find throughout British heritage brands that make their own products. Budd Shirtmakers are another worthy example, with their workshop in Andover; so are Drake’s, with their shirtmaking factory in Chard, Somerset, and their storied tie workshop in east London. These brands create shirts that feel tangibly well made, whether you prefer Budd’s classic cut and crisp collars, or Drake’s slightly softer aesthetic — and both are significant employers in their respective communities. It’s the same story with Grenfell, making their world-beating rainproof outerwear in Leytonstone, east London, or with just about every house on Savile Row that tailor their suiting in-house, or use freelance coatmakers, finishers and pressers in the local vicinity. Of course, all this applies to shoemaking, too. Cheaply made clothes are one thing, but inferior quality shoes are all together less palatable. Jonathan Jones, the Managing Director and fourth-generation helmsman of Crockett & Jones (who currently have three exclusive styles available at, has built a business that is among the most respected. The Crockett & Jones factory in Northampton, Britain’s shoemaking heartland, turns out an average of 2,500 pairs of fine English shoes a week, and with a workforce of more than 300 craftspeople, it’s the largest employer in the city. As a bonus, C&J can’t abide working with leather unless they know where it’s come from, and that it has been sourced sustainably.
Camel wool and cashmere mix Chesterfield overcoat, Gloverall; navy wool unlined jacket, Rubinacci; brown/navy Oxford check cotton shirt and brown cashmere tie, both Emma Willis; brown Pall Mall fedora, Lock & Co.