So Eric, what do you love most
about working with Rémy Martin?
One - The state-of-mind of the teams and
the values of the brand : being held by a family allows you to
think long term, to be true to who you are and to be very demanding
in everything that you do. This is essential in a high-end
Two - The unique taste profile of our
products. Cognacs have a style. And RM notably. Our wines come from
the grapes of the Petite and Grande Champagne crus, at the very
heart of the cognac region. Their singularity is that they take
longer to age but they age very beautifully, offering a unique
length and a unique aromatic complexity to our products.
Three - I like the idea that our
products will survive us, that we are all one link in a long
chain. Our mission : transmit to the
next generations what we inherited from the previous
You’ve taken the brand through great
collaborations in the past two years, how do you pick what
designers and brands you work with?
Same as in fashion. The matter is not only to
collaborate with designers for the sake of it and for PR purposes.
It has to be meaningful to the brand and to support our messages.
We are lucky enough to be attractive enough for creative people and
the way we approach them really varies as it is all about
connections, whether they are direct or not.
What did you learn whilst you were working at Christian Dior
and LVMH and how have you put this into effect at Remy Martin?
At Rémy Martin, we are willing to put the client at the heart of
everything we do. Christian Dior and Louis Vuitton sell their
products through their own stores. They have a great client
culture. I acquired a certain retail expertise that is very useful
in my new assignment considering our strategy and our will to be
How would you describe your personal
Joker here. You should ask the teams. But for
sure passionate and energetic in all I do. I cannot do my job
nicely if I am not passionate and proud of the products I
What five accessories/items could you not
live without and why?
Running shoes as I need to exercise for a
better life balance. A book to read,
ideally about history, a notebook where I
can write my poems and a picture of my
four women (my wife and my three daughters) as I travel a
And unfortunately my mobile phone as I hardly
disconnect from work.
Where would be the best place to sip a Rémy
Martin cognac (in the world)?
There is not one best place. And I would
rather focus on moments. And there are many. For instance XO is a
great product to enjoy with close friends when you have enough time
to enjoy it. It can be on ice or neat, but I prefer it neat. It can
be at home or in a nice cosy bar as well as in a trendy place for
instance. But you might want to drink it on your own sometime, as a
treat to yourself…
Your campaign ‘One Life Live Them’ invites
guests to reveal their ‘inner talents’ – what would you say your
inner talent would be and why?
I am not sure it is a talent. But our
campaign invites people to live larger lives, to fulfil themselves
in living their passions. So I would say a passion more than a
talent. And like most people, I have many passions. Probably the
most surprising one for someone like me is poetry, as I like to
write a sonnet every week, whose topic can vary depending on the
mood. I even wrote a poem for my teams to wish them a happy new
What do you enjoy most about Cannes film
Of course the glamour of Cannes is
fascinating and it is interesting to see that it attracts many
lifestyle brands, whether they are in fashion or not. Cannes is so
aspirational! The cinema industry and its numerous stars are very
inspiring and make people dream. What I personally enjoy most?
Watching a great film in the presence of the actors and the film
director! This brings a big amount of additional emotion… Meeting
business partners in beautiful surroundings such as the beach, the
palaces, hidden restaurants in the hills of Cannes….
What did you think of the Pedro Almovodar
film ‘Julieta’ we previewed at Cannes?
I really liked it. A rather sad story,
especially in the context of Cannes, but a very powerful one. Women
are at the heart of the story like in most PA films, and I must say
the actresses are playing very well. Now I was surprised as it was
much more “sober” than previous PA films I had seen. Which I think
made the story even stronger and which contributes to the beauty of
Who would you say is your favourite
director/film maker and why?
I can’t answer really. I would say I am more
into stories and actor’s performances than really a specific
director. I have favourite films and actors/actresses, more than
favourite directors. For instance, I am a big fan of John
Malkovich, who recently performed in the 100 years campaign of
Finally, what would you say makes a ‘Rakish
His shoes! I am a big fan of Maison Corthay,
for instance. And of course his refined drinking