Johnstons of Elgin's giant-killing yarns

From acorns come mighty oaks, and in Johnstons of Elgin comes a knitwear specialist ready to take on the biggest and best in men's fashion.
Johnstons of Elgin's giant-killing yarns
You'd think that it would be the ateliers of Paris or the mills of Tuscany that would be responsible for some of the finest knitwear in the world, but the small and ancient village of Elgin in the Royal Burgh in Moray, Scotland, would argue different. It's here that Johnstons of Elgin, the 222-year-old knitwear brand, calls home, producing some of the finest and most sustainable knitwear in the world. Johnstons is responsible for a staggering 350 tonnes of cashmere a year (plus around 60 tonnes of Merino). The cashmere is not shaved but combed, creating a handle of unbelievable softness and world-renowned quality.  
Fed by the River Lossie, the mill in Elgin is a stunning working monument to the great heritage of this family-run company. With ultra-fine jacquard looms, Johnstons are able to make more defined jacquard patterns, perfect for re-creating the most beautiful hand-drawn artworks. This season's collection features stunning ribbed detailing, intarsia knits and striking pops of lava orange that take you from fireside to hillside. Chic neutrals in the softest cashmere and daring, vibrant accessories combine luxury, warmth and style whether you're winding down at home or are creating a chic layered look for winter climes. Furthermore, Johnston's sports-inspired loungewear provides fashion with function: bold orange, bright blue and classic neutrals are woven throughout, while refined border details and oversized checks add a playfulness to the collection.
But it's not just fine knits and chunky sweaters that Johnstons excel in. This season they have produced some amazing contemporary sportswear pieces, including butter-soft cashmere trackpants with classic contrast piping, together with sports-inspired sweaters and hoodies. Firmly on our collective radar however is Johnstons' coats and jackets, many of which would happily go by that fashion moniker of "statement piece." Inimitably smart, the cashmere coats draw inspiration from the Johnstons archives while embracing a modern aesthetic. For me, the standout piece is a sartorial Chesterfield lambswool coat created in an archive check in a graphic structure weave. Double Breasted with a full canvas construction and with hand-stitched collar and details, it's a head-turning piece that would complement any modern wardrobe.
Of course, you can take my word for it, but I'd implore you to literally get your hands on Johnstons of Elgin's products because the handle of the wools they use is quite unlike other knitwear specialists. Perhaps it's the water from the River Lossie to thank, or the painstaking quality control that the two centuries-old company prides itself on. Either way, slip on one of their chunky knits or a superfine cashmere polo and you'll know exactly what I'm talking about.