Stories / July 2019

L.B.M. 1911: Hundred Years of Family

L.B.M. 1911 might only be 15 years old, but the Lubiam family has a century’s worth of tailoring knowledge and expertise, as shown by a stunning AW collection.

In its current inception, L.B.M 1911 is only fifteen years old. In actuality, it is the continuation of a hundred-year-old dream, started by a sixteen-year-old Luigi Bianchi (of the L.B.) and realised, today, by his grandson Giovanni, who revived the house in 2005. While L.B.M. 1911 enjoys the respect and admiration of tailors and wearers alike, its humble beginnings can be traced back to a small Italian village at the turn of the twentieth-century, when young Luigi ventured out to learn his craft.

Travelling to the big towns of Milan and Turin, places that were no doubt overwhelming for a village-lad like Luigi, he persisted to learn tailoring from the best. After deciding he had learned as much as he could, he returned home and set up his own small atelier, called Primaria Sartoria Luigi Bianchi. Before long, Luigi’s attention to detail, his skill at weaving all he had learned from the big-city masters, and dedication, earned him a reputation that supposedly even enticed HRH Edward the Prince of Wales. When one of the world’s most stylish men is seeking out your small atelier, you are doing something right. And Luigi’s success was just the beginning.

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