Few items personify the swinging sixties like a raincoat. Worn by celebrities from Bogart to Bardot to Alain Delon, the iconic trench made a name for itself as a smart-casual piece of attire (a must-have) – searing itself on screens around the world. Today, the trench remains timeless - rooted in England, but worn worldwide.
It is in envisioning the trench as this ‘cultural-icon’ that L’Impermeabile designs their gorgeous range of outerwear, looking back to those halcyon days of style and elegance for inspiration.
The brand itself was born in 1948 in Empoli Italy, a city famed for its production of high-quality trench coats. At one point, one-sixth of all trench coats in the world were manufactured in Empoli, but that would change in the disastrous aftermath of the Second World War. However, one family remained to preserve the proud Empoli trench coat industry: the Landis. Now in its third-generation, L’Impermeabile is the continuation of the Landi family’s vision to preserve the city’s waterproof-jacket production. Even today, the classic methods of workmanship are used – all handmade in Italy; all built to resist wear (and of course, poor weather). Indeed, the Landi family admit they begin each season in their archive room, scanning over designs and sketches from the 1960s. This helps spark creative ideas, or replicates, that are both unique but also very familiar.