Still active and in its original form, the Longines winged hourglass logo has the distinction of being the oldest valid registered trademark. Emblematic of their celebrated reputation in world watchmaking, protection of this ilk is fixated in many other facets of the company. Even the entire village of their iconic Saint-Imier base is part of the Inventory of Swiss Heritage Sites, which is a law protecting its cultural heritage. It is at this building that Longines remains at the cutting edge of innovation, ensuring that their timepieces offer the unique combination of tradition, elegance and performance.
First launched in 2020, the Longines Spirit collection ticks all these boxes. Inspired by their own long-standing association with aviation, it looks like a classic pilot’s watch yet it combines contemporary styling codes with the newest technology and functionality. Under Matthias Breschan (CEO), the firm continue to uphold their reputation for exploring new materials and technologies. The latest result is a new ‘Spirit’ forged from Grade 5 (titanium-aluminium-vanadium). Structurally, this alloy is lighter and stronger than steel; visually, the titanium is slightly darker and more matt. In harmony with the case’s satin-polished finish, sandblasted anthracite dial, and satin black flange, the titanium gives these timepieces an updated, contemporary look.