LOUIS XIII: BELIEVE IN TIME

Louis XIII enters a new artistic expression of Time, this time a new interdisciplinary performance art film by Solange Knowles in collaboration with couture designer Guo Pei and film director Mati Diop.

GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles

When innovation and heritage clash, the wise and virtuous see it as an opportunity, the dullard and the fool sees it as conflict. In the United Kingdom, the majority of us recognise the motto of the SAS, ‘Who Dares Wins’. While the exploits may differ, Louis XIII are a brand whose entire foundation is daring. To create an eaux-de-vie, since 1874, where the maker will never see it or taste it when ready because of the length of ageing, is both a self-assurance in the product as well as a romantic narrative which luxury commentariat like us at The Rake long for.

So it is always satisfying when news arrives that shows heritage brands are not looking to rest on their laurels but are always pushing boundaries and exploring new avenues. This is what got me in front of the brand’s Global Executive Director Leonardo Ferracina whilst on a Covid-permitted trip to the UK late last year. It was fascinating to hear how the brand has weathered the difficulties of the last 24 months, and also how their future is looking, kicking off with the collaboration with Louis XIII, Solange Knowles, Chinese couture designer Gou Pei and director Mati Diop.

    Published

    February 2022

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