It’s nigh on impossible to look past Motoluxe’s Teddy Bear coat, both figuratively and literally. A voluminous silhouette with a head-turning aesthetic. And it’s warm as hell. To help underline that, Motoluxe has given The Rake the exclusive first look of its new AW19 video campaign, shot at the world-renowned Cresta Run in St. Moritz.
For the uninitiated, the Teddy Bear coat is an imperious piece of outerwear that defines what it means to be a statement coat. It’s made from an insulating deep-pile alpaca fabric and what makes this woven material special is that it’s become incredibly difficult to source, in part because of the wider fashion industry’s preference for technical fabrics. As such, there’s less demand for deep pile alpaca and even fewer herds from which to source it. However, it really is the stuff of legends, that’s reminiscent of a bygone era of refined class and unapologetic style.
Motoluxe itself is over 100-years-old. It started producing motoring and sports apparel and accessories such as gloves and racing goggles, for the upper echelons of society who could afford such vehicles. While its aforementioned accessories are now collector’s items, the Teddy Bear coat is what Motoluxe has gone down in history for.