Not from a long lineage of cordwainers, it is always refreshing when an entrepreneurial spirit stamps their mark on the European shoemaking scene. Some come and go, but the Swedish businessman behind Myrqvist, Sebastian Ohrn, has conjured up an economical business model that is in no way at the expense of quality. Designed in Sweden, but made in Portugal, their calfskin comes from the Hermes-owned Tannery du Puy in France and their suede from Charles F. Stead in England. With an unwavering commitment to artisanal craftsmanship, there is limited use of middlemen, which is the primary factor why Myrqvist’s well-constructed shoes are sold at such an attractive price point in the high-end shoe market.
The scrutiny Sebastian placed on the inflation of shoes, due to the middlemen in between the factory and customer, started whilst he was studying at the University of St Andrews. He began selling shoes online in his spare time at the third-oldest university in the UK. Perceptive of the demand, he realised there was a generation of guys whose pockets didn’t quite stretch far enough to own a pair of handcrafted shoes. Back in Sweden, Sebastian set about making it possible for this generation to get their mitts on classic shoes, made from the best materials. The only twist, is that you’ll be buying into original shoes, that have a subtle pinch of Scandi-style, and why not?