In order to underscore the extreme precision of their designs, the creators of March LA.B have partnered with some
highly regarded members of the watch-making industry. After an initial Franco-Swiss manufacturing collaboration,
March LA.B shifted course by aligning the brand with the tradition of French watchmaking. By partnering with
prestigious French assemblers and leather goods artisans in the area of Morteau, March LA.B has retained its
scrupulous adherence to the principles of local watchmaking culture: technical expertise, reliability, and accuracy.
Hence, their watches are assembled by master watchmakers who have perfected the complexities of their craft. All
components are constructed, tested and adjusted with painstaking detail in order to ensure the utmost quality. The
custom MIYOTA 9015 movement is the heart of the March LA.B automatic collection and represents incredible value for
Jump out of the movement and into the dial and you'll find any number of subtleties, decorations and components that
celebrate a strong and unique identity: the finely worked crown placed at 4 o’clock; engraved case back; green
signature highlights revealed through discreet touches; a bold case treatment with contrasting polished and
hand-brushed steel; customised dates and locking buckles that reflect the retro spirit of the brand.
Once assembled, the March LA.B timepieces are paired with a variety of exotic and genuine leather straps: stingray
from Thailand, lizard Tupinambis Merianae from Argentina, alligator from Louisiana, Astra calf leather from France.
All straps are handmade using classical techniques. The result of these labours yield unique straps that age
MEET THE FOUNDERS
A sports enthusiast and father of four, Alain Marhic is a man who has cultivated his passions founding two
windsurfing academies in Brittany during the early 1990s as well as having had a successful modelling career. He
joined the Quiksilver group in 1999 working at their world headquarters in Cote Basque, near Biarritz. Eventually
assuming the position of Director of Operations for the eyewear and watch divisions. With a vast business experience
as well as an eye for design, fashion, and product development, Alain developed an acute sense of brand management
working for a global giant in the action sports industry. In 2008, he made the audacious decision to leave
everything behind. Driven by his passion for product he started the March LA.B odyssey. He is its founder and
At 20 years old, Creative Director of March LA.B Jerome Mage left France for the lure of Los Angeles, California
where he quickly found himself in charge of the creative direction of a major action sports eyewear company. An
expert in mixing fashion and technology, he founded his design agency in 2001. Since then, he has built a client
list of devoted action sports companies such as Burton and Quiksilver. Passionate about history, especially all
things related to the French 1st Empire period, Mage is an atypical designer. He can be seen behind the wheel of his
powerful Mustangs, blasting T-Rex glam rock on the Californian highways or window-shopping at the Antiquarian Louvre
Market while in Paris.
Joseph Chatel is an iconoclast of the financial world. With a post-graduate degree in business law and taxation, he
first became a legal and tax advisor but quickly transitioned to the entrepreneurial world. Co-founder and former
president of DNCA Finances, in 2016 he created a new asset management company. Close friend of Alain Marhic, he
joined MARCH LA.B in the capacity of business angel and adviser.