One to Watch: March LA.B

Striking a natural chord between Biarritz and Los Angeles, March LA.B is a new luxury watch brand bringing back France’s horological heritage.

March LA.B is a French-made luxury watch brand established between Los Angeles and Biarritz, striking a balance between modern LA style and French heritage detailing. Rooted in vintage inspiration, their timepieces are refined in their simplicity while having a certain edginess that reinforces their contemporaneity. We lift the lid on the people behind the brand and the manufacturing process that makes March LA.B one to watch in the horological universe.


March LA.B is a tribute to the timeless elegance of vintage watches. The brand's creative modus operandi is to design timeless watches that will transmit to future generations, following the example set by the most exceptional watches of the past decades. The aesthetic focuses on minimal, elegant and lower-profile styles with balanced proportions in line with the style of today’s urban dandy.


      Ryan Thompson


      August 2019


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