Pantaloni Torino: Never Slacked on Trousers

Strictly focusing on trousers for over 50 years, the family-owned trouser specialists have always had the modern gentleman in mind.

The 1960s was a decade where the youth brought it upon themselves to revolutionise the society we live in today. It was no different in Italy. Counter-cultural attitudes overflowed in the country in 1968. Inspired by a distaste for traditional Italian society and more broadly, bureaucracy and the military, the movement or Sessantotto as it was otherwise known was largely led by a new artistic and youthful politicized generation. The emancipation of youth, vibrant atmosphere, creative fervour and stylistic verve of ’60s Turin is the inspirational background for the birth of Pantaloni Torino.

Despite Pantaloni Torino only being 10 years old, the brand was formed underneath the family-owned company Cover50 S.p.A. Founded in 1968, the firm was established by visionary entrepreneur, Mr. Pierangelo Fassino. He was ahead of his time in predicting the changing dimensions of code in fashion. What sets the brand apart from many other great Italian artisans is they have always solely focused on trousers. Greek philosopher Socrates once said: “Each individual can only do one thing well. He can't do lots of things. If he tries, he will be jack of all trades, and master of none.” Pantaloni Torino are the masters of the modern trouser, but with no shortage of incomparable detailing, with buttons in various colours, fine contrasting stitching, patterned lining and razor-sharp reverse-facing pleats.


    Freddie Anderson


    November 2020


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