I have got myself into a bit of a corner. Over the years I have written several stories that have bemoaned the overuse of histrionic language in the luxury industry. People have taken liberties when using terms such as bespoke, artisanal, luxury, tailored, and of course the grandmaster of hyperbole, iconic. I think, because the industry is rather niche, each brand knows it has to create something that stands out among a large crowd with a limited audience. They all strive to create something ‘iconic’, which pierces the objective materialism of what people are buying and plays with the subconscious to invigorate the part of the brain that feels joy, exhilaration, and even arousal. Comrade Castro managed it with Cohiba; Rolex managed it by, well, being Rolex; and Henry Poole did it by creating the dinner suit.
However much I try to avoid using the term ‘iconic’, there is a worthy recipient before me: the Aston Martin DB5. It is a car that makes the aesthetically minded consider that perfection is possible. Imagine outshining James Bond, the most iconic character ever rendered on celluloid. Anyone who went to see Skyfall will remember the collective gasp when the car made its reappearance, a gasp replicated only when Daniel Craig first put on a dinner suit in Casino Royale.
So when I was given an invitation to try out Aston Martin’s DB5 Goldfinger Continuation, a limited edition of 25 cars with all the gadgets from Goldfinger, I knew that were I to pass on it, the opportunity would never come again. Off I went to the Aston Martin Works factory in Milton Keynes.