Pitti Uomo 100: A Timely Reunion

From tailgating with Alexander Kraft to evenings with Vitale Barberis Canonico 1663 and Liverano & Liverano, Scarosso, WM Brown Magazine and WOLF, the menswear world were briefly reunited under the dazzling summer sun of Firenze.

Pitti Uomo has long been the most anticipated menswear tradeshow in the calendar year. When the world suddenly stopped in its tracks shortly after Pitti 97, for many of us, the inability to travel into Firenze left us with a void which could only be filled by its return — no matter how hard we may have tried. From replicating Caffè Gilli’s negronis in our livings rooms and sharing old photos on Instagram, to discussing Pitti style through our Rakes At Home series, there was a quiet sense of optimism early in Spring 2021 when the organisers of Pitti Uomo essentially refused to throw in the towel. And for that, we cannot thank you enough.

Whilst restrictions and Covid-related confusion meant that a significant proportion of the menswear world were still unable to attend this year, those of us lucky enough to travel (or be based in Italy), saw a small-yet-mighty reunion under the dazzling summer sun of Florence — beginning with Vitale Barberis Canonico 1663 and Liverano & Liverano. In the company of Francesco Barberis Canonico and Antonio Liverano respectively, the first of Pitti 100’s events took place at Sartoria Antonio Liverano, the beautiful atelier a stone’s throw away from the Arno. The night was in celebration of the ongoing partnership between two of the most recognised names in menswear, and particularly, Antonio Liverano’s Humanity made-to-measure line created in collaboration with VBC.


    July 2021


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