Brown founder, flâneur and straight-up awesome
guy, Matt Hranek is the embodiment of the modern gent. Impossibly
well-travelled, fuelled by a rapacious obsession with discovering
the world's new and old curiosities, Matt is the guy you want to
sit next to at dinner. Always armed with a canon of hilarious
tales, it's Matt's encyclopaedic knowledge of the constituents of
good living that make him such a compelling character and there's
never a moment when you're not laughing or learning with Matt.
Photographer Jamie Ferguson caught up with him in Florence
recently, infectious grin and boyishly glinting eyes in full
A tweed to toast...
The negroni tweed is a collaboration I did with Fox Brothers. It
all started because I was making these negroni trunks ( a portable
negroni bar) and I wanted it clad in tweed. I asked Douglas at Fox
if there was any remnant tweed I could get off him for the
prototype and he said why don’t we mill a negroni tweed based on
the colours of my favourite drink. Fox did a brilliant job and
there are a bunch of us who had jackets made…I will make mine a
I love Rolex sport models. This red sub I've owned for years now
and at first I didn’t really understand the hype of the red 1680.
Well let’s just say I saw the light and ended up selling my non red
1680 for this red sub. It is such a great example with a slightly
faded bezel insert. It was the right decision.
Writers, take note...
I have been a big Il Bisonte
fan for years and this card holder in leather is just perfect. The
sunglasses are vintage Ralph Lauren Polo from the 80s. They are not
oversized and I like that they fit my face proportionately and
don’t make look like a bug. I love paper and notebooks. My wife
says I have too many journals and diaries stashed all around the
house and office but I like writing notes and lists down on paper.
This stash-in-your-pocket diary from Smythson is perfect for
Monks and man bags...
I am very fond of tote bags and this one is made by Beretta. It
has a flat bottom perfect for upright loading, a zipper top and is
made of brushed nylon. Also the straps are not too long which I
like because I am not that tall and many totes I find drag on the
ground. The shoes are John Lobb single monks and really one of the
most comfortable (and great looking) shoes I own.
More layers than an onion...
I am a big fan of layering. This time of year (January) in
Florence it can be quite cold in the morning to mild in the
afternoon to cold again in the evening so I always layer. Here,
over a cotton tee by Goodlife, I am wearing a Liverano white
cashmere rollneck. Under the unlined negroni tweed by J.Mueser, Fox Brothers
bone flannel trousers (also made by J. Mueser) and over all that is
shooting jacket that I collaborated on and I absolutely love for
its function and style… all of this kit can be removed or added as
the weather fluctuates.