We’re barely into 2020 and Rado has kicked off a bold charm offensive of youthful, high energy collections as part of its “Feel It!” campaign (read more about Feel It here). As Rado CEO Matthias Breschan clarified at the launch of the company’s “Feel It!” campaign, “Why we do what we do won’t change, what we do won’t change. How we present and talk about the brand we’re so proud of needed to change. We believe ‘Feel It!’ will allow us to connect and engage with a whole new audience of watch enthusiasts all around the world.”In essence, it’s authentic, innovative Swiss watchmaking, energized for a new generation of style-conscious, conscientious consumer. Actually, Rado has for years been placing strong emphasis on innovative watch design while becoming masters at crafting watches from ceramic that stay pristine above the punishment of everyday wear.
One very handsome creation from Rado we’re proud to say, is Revolution’s collaboration with the company, the Rado x The Rake & Revolution Captain Cook. The complement of grey and silver with pops of red borrowed from the original Captain Cook of 1962 (read more about Ghost Captain hereand the 1962 Captain Cook here) makes for a smart, tough mechanical watch that wears perfect in any setting.Initially offered in 37mm case at launch, the new Rado x Revolution Captain Cook is now available in 42mm case in a limited edition of 999 pieces.
It’s just as well that Rado does not use a single instance of “dive watch” to describe the Captain Cook – even though, with water resistance up to 300m, it’s engineered to go as deep into the drink as one dares. Rather, the Captain Cook eschews specialist tool watch intent for a more generalist, sports watch appeal with solid performance, functionality and everyday dressiness at a modest case height of 12.1mm, styled with youthful energy and spunk.
The rotating bezel is too useful to be restricted to tracking dive times: life’s many interludes can be timed instantly without the added complexity of a chronograph, and with the bezel insert fashioned from Rado’s high-tech ceramic with laser engraved and metallised numbers and markers, is not only attractive, it is also extremely hardwearing and scratch-resistant, staying mint above the rigors of everyday wear, in a part of the watch that is otherwise a magnet for dings and scratches.
Inside, the C07 self-winding movement with red printed date offers a very substantial power reserve of up to 80 hours, melding the beauty and magic of mechanical watchmaking, without the fuss.In step with the watch’s versatility, the Rado x Revolution Captain Cook Automatic 42 is offered in a steel bracelet with Rado EasyClip quick change feature, as well as leather strap and fabric NATO style strap, in a handsome leather carrying pouch.
The Rado x Revolution Captain Cook 42mm in a limited edition of 999 pieces is available exclusively through Revolution and The Rake during February 2020, and worldwide from March 2020 through authorized Rado retailers and online stores.
Self-winding ETA C07.611; red printed date; 80 hours power reserve
42mm stainless steel case; 12.1mm case height; rotating bezel with ceramic bezel insert; box-shaped sapphire crystal with anti-reflective coating on both sides; screw-down crown; “LIMITED EDITION ONE OUT OF 999 with REVOLUTION” caseback engraving; water resistant to 300m
Stainless steel bracelet; leather; NATO style textile
999-piece limited edition
ContributorYeo Suan Futt