Ralph Lauren unveils made-to-order polo

Ralph Lauren have just unveiled their made-to-order Polo on RalphLauren.com. This new initiative is all about customisation, personalisation, as well as a drift towards ethical and considered clothing manufacture. No pre-made inventory exists, you design it and it is made. Customers can create hundreds of designs by choosing the color or color-block of the body, sleeves and collar; and can customize the sleeve with letters, words or initials. Graphic designs, additional customization options, logos and limited editions will be available in the coming months with programmed releases throughout the year.

David Lauren, Chief Innovation & Branding Officer and Vice Chairman of the Board tells The Rake that “The Made- to-Order Polo is the most innovative and latest offering in our longstanding customization program. For the first time, we have the ability to allow customers to design and create their own one-of-a-kind iconic Polo through a digital experience, and that product is then individually manufactured and produced on-demand. This is a revolutionary model that has the potential to unlock solutions in the future that can have meaningful impact on how we make our product, manage our inventory and provide unique product experiences to our consumers.”

We have spoken often about the dedication Ralph Lauren has to humanitarianism, ethics and sustainability, which they manage to combine with a product that has not compromised on quality. They always have an eye on the long term benefits rather than short term margins, which is why we salute this latest project to both rethink how we buy our clothes, but also allow us to take such a crucial item of clothing and make it something personal, something precious, something very Ralph.