Since then he has continued to break away from all that was technically done at the time. His movements have
incorporated never-before-used materials like aluminium-lithium and carbon fiber. Watches representing radical
examples of anti-shock technology is a coup stemming from the use of futuristically lightweight materials. Richard
Mille recognised that the lighter the watch, the more resistant to shock it would be, and so applied it to high
watchmaking. This reached the zenith of achievement with the RM 27, the world’s lightest mechanical watch created
for none other than Rafael Nadal.
Unveiled last year, the timepiece in question is the RM 72-01 Lifestyle Chronograph. Initially available with a 5N
red gold or titanium case, the timepiece is now proposed with a black TZP or white ATZ ceramic case (38.40 x 47.34 x
11.68 mm). This ceramic alternative boosts its sporty character and adds an extra touch of up-to-the-minute
elegance. Singular yet timeless, the RM 72-01 is the first-ever Richard Mille watch to boast an automatic caliber
equipped with a flyback chronograph that is entirely designed, crafted and assembled at the brand’s workshops.
Revolutionary on the technical front as every Richard Mille invention is, the RM 72-01 somewhat differs on the
cultural front by fully embracing the notion of unisex. Irrespective of gender, today watch enthusiasts tend to wear
what they like, but this chronograph was beautifully expressed as being gender-neutral in a campaign featuring two
dancers unleashing their natural vitality in an unstructured and organic pas-de-deux. Shortly after the release of
the RM 72-01, the Founder of The Rake & Revolution magazines Wei Koh said: “The first thing that I loved about
the RM 72-01 was that it was communicated through imagery and a video directed by Benjamin Millepied showcasing the
watch on both men’s and women’s wrists. While I may not be the biggest fan of gender fluidity in clothing, I believe
the most successful watches in the world have reached a status so iconic that they can no longer be gender specific.
For example, I have long adhered to the belief that a gold Daytona looks better on a woman than a man. Think of the
short list of truly immortal watches: the Nautilus, the Royal Oak, the Day-Date — all of these watches are worn with
equal aplomb by men and women alike.”
New Richard Mille Donors' club
Since 2010, the Paris Brain Institute, located in the heart of Pitié-Salpêtrière Hospital in Paris, Europe’s largest
in terms of neurology has focused on research dedicated to pathologies of the brain and spinal cord. Before pledging
his backing, Richard Mille said: “My friend Jean Todt, who helped found the Paris Brain Institute, approached me and
with Gérard Saillant, the Institute’s president, convinced me of the need to contribute to this cause.”
The Richard Mille brand has supported the Paris Brain Institute since 2012, fighting for a universal cause that has
real meaning. Richard Mille made a personal commitment in 2019, when he became a member of the Institute’s Campaign
Committee. This year, the brand doubled down with the creation of the Richard Mille Donors’ Club. This Club
represents a new and direct link between the Richard Mille clientele and the major stake that is the Paris Brain
Institute. The goal is simple: invite their dear customers to sustainably support the ICM in its eternal fight
against diseases that unfortunately do not spare anyone.